Corporate (Bank) bailouts; Whose interests?

When a company is in need of a bailout, to avoid collapse or near-collapse, for whose benefit is this being carried out. How to we balance between the interests of the company, shareholders and the general public during such bailouts.

It is important that bailouts are not done for the mere reason of saving a corporations. Behind the corporate entity are people who should be put to account. Shareholders and the general public matter and must be considered.

Here is a short piece i found on forbes

 http://www.forbes.com/sites/nathanvardi/2012/06/11/the-worst-bailout-yet/

hope you enjoy reading.